UnforgedUnforged

Scott Reid / Brand audit

Everythingisbuilt.Nothingis connected.

A complete set of parts, and no wiring between them.

16,900
followers
7
pages live
0
ways to tell what worked

01 / 15

Scott Reid / Brand audit

Four gaps. None is worse than the others.

None of them is broken. They were never built.

  1. Instagram owns the route, and nothing counts it.

  2. Two things to buy, one form for both.

  3. One programme, three names, nobody named as the buyer.

  4. Your titles prove you. Nothing proves the programme.

Reading order, not worst first.

02 / 15

Scott Reid / Brand audit

Your Instagram, measured against itself.

Steady numbers, and nowhere for them to go.

49
likes, typical post
6
comments, typical post
0.29
percent of followers react
8.7
days between posts
29 May median 49 likes 15 August

Based on the 9 of your 482 posts that public data shows. 78 days, longest gap 27.

03 / 15

Scott Reid / Brand audit

You already wrote it down yourself.

The clearest words anywhere are your own.

2 x Britains Strongest Man U105kg

Knowledge Transfer Specialist

Project Warrior - Helping Driven Men Achieve Their Full Potential

Instagram bio, rendered 2026-08-21

None of it reaches the page that sells it.

04 / 15

Scott Reid / Brand audit

Two routes, and they never meet.

Both end somewhere you cannot see.

From Instagram

  1. rented Instagram post
  2. rented They send WARRIOR
  3. rented Your inbox
  4. none Trail stops

From your website

  1. owned scottreid.com
  2. owned Any button on the page
  3. owned One form, three fields
  4. rented Your inbox

Yours, you keep. Borrowed, Instagram keeps. Stops here, you never find out.

Read from 9 of your 482 posts. Public data, 2026-08-21.

05 / 15

Scott Reid / Brand audit

The text Google shows is an old draft.

It says personal training, and misspells Strongest.

Britains Stronest Man U105kg. His approach to personal training goes beyond physical fitness

What Google and WhatsApp show

Scott's approach to coaching goes beyond physical fitness

The same page, further down

One sentence, shown everywhere your link is shared.

Your 7 pages, as served. Public data, 2026-08-21.

06 / 15

Scott Reid / Brand audit

Nothing counts what Instagram sends you.

The whole route belongs to Instagram, and nobody is counting.

All 9 posts we could read ask people to send the keyword. None mention your website. Nothing anywhere counts how many actually did.

A hand counter reading zero. Nothing has been counted.

Read from 9 of your 482 posts. Public data, 2026-08-21.

07 / 15

Scott Reid / Brand audit

Two things to buy, one form for both.

Two very different people arrive, and the form treats them the same.

7 of the 18 buttons on your site go to one form: name, email, message. Nothing records which page they came from.

A funnel. Everything pours through one hole.

Your 7 pages, as served. Public data, 2026-08-21.

08 / 15

Scott Reid / Brand audit

One product, three names.

The page selling it never names you, and never names who it is for.

Home page top
fitness, nutrition and mindset knowledge transfer programme
Services page
Holistic Self Development Programme
Instagram caption
life transformation program
The apex paragraph describing Project Warrior, as served.

scottreid.com, top of the home page.

The Services paragraph describing Project Warrior, as served.

scottreid.com/services-offered, the page that sells it.

Your 7 pages, as served. Public data, 2026-08-21.

09 / 15

Scott Reid / Brand audit

The record proves you. Nothing proves the programme.

You ask for sixteen weeks. Nothing shows what they did.

Kind of proof You Project Warrior
A national title 2, in 2007 and 2008 none
A world championship appearance 1, IFSA, in China none
A teacher you can name Paul Chek none
A client you can name none none
A testimonial with a name on it 1, no name, no date none
Video of the work 5 clips, all from 2007 none
Named in your own posts 0 of 12 8 of 12

Your 7 pages, as served. Public data, 2026-08-21.

10 / 15

Scott Reid / Brand audit

Five things worth doing this week.

None of them needs outside help, and none of them costs anything.

  1. Fix the three broken things.

  2. Send them to your website, not just your inbox.

  3. Make the form ask what they want.

  4. Name yourself and the buyer on the offer page.

  5. Write the four missing descriptions Google shows.

11 / 15

Scott Reid / Brand audit

What is already right.

None of these is what the audit is about.

  • You explain what you stand for

    A blog post, not a tagline

  • Your record can be checked

    2007, 2008, IFSA, Paul Chek

  • Your bio is in the right order

    Credential, positioning, audience

  • Project Warrior is a real brand

    It has a logo, a name, a line

  • Your highlight covers match

    One mark across 5 of 6

  • The offer says what is included

    Five parts, all named

  • The web address is yours

    All 7 pages live

  • The forms work properly

    Spam protection is in place

  • You always ask the same thing

    All 9 posts, same keyword

  • The words are yours

    Warrior, Kaizen, Bushido

  • The site is yours, not rented

    Apex, http and sitemap resolve

  • You name who taught you

    Paul Chek, on the About page

12 / 15

Scott Reid / Brand audit

What the work would touch.

The order it has to happen in.

  1. First

    One paragraph about the programme

    Everything else copies it.

  2. Second

    A page of your own

    It starts with that paragraph.

  3. Third

    Counting who came from where

    Otherwise both routes look the same.

  4. Fourth

    Sending each person the right way

    Needs the counting first.

  5. Fifth

    Proof the programme works

    Needs clients willing to be named.

13 / 15

Scott Reid / Brand audit

The hard part is already done.

What is rare, you have. The rest is plumbing.

Two national titles and a world championship are on the record. Everything else here is plumbing.

An engine, complete and not installed. The machine exists and is not connected.

14 / 15

UnforgedUnforged

Scott Reid / Brand audit

Seven questions only you can answer.

We could not find these anywhere public.

  1. What Project Warrior costs, and who is in it.

  2. What happens when WARRIOR comes in.

  3. Whether a past client would be named.

  4. How it differs from personal training.

  5. Which man it is for, and which it is not.

  6. What men ask you before they say yes.

  7. Who you think is wrong about this work.

15 / 15